Google Sites Sitebuilder: Kind Of Confusing. Find Out Why…

Is it surprising that Google’s thrown its hat into the ring of site builders? Not really. Google has already proven that it can do pretty much everything else related to the world wide web, from social media to email.

So, in all fairness to the reigning champ of the web, it’s about time Google gave us a website creation tool. However, it’s important to note Google doesn’t actually have a site builder. It currently has two site builders, one of which has been around for over a decade.

Integrating With Other Google Apps

This means that Google Drive features like Maps, YouTube, Calendars, and Docs can be integrated into users’ websites. This also means that users can work on a single website at the same time without having to worry about overriding anyone else’s work. This is real-time collaboration at its best.

This video will help you understand where Google Sites fits in with other Google apps like Maps or Google Docs. It will also show you how easy it is to create a website.

There are Two Versions of Google Sites

That said, the fact that there are two builder tools introduces some serious issues. For starters, this means that users need to learn about and understand the differences between the two before committing to one over the other.

Secondly, Classic is going away very soon. While it’s not an easy tool to use by any means and the websites that come out of it are unattractive, it enables users to accomplish a lot more than the new Google Sites.

Let’s take a look at the pros and cons of both website building platforms and save you time in having to poke and prod each yourself to see which one is best.

Google’s Site Builder Tools: Classic and New

The original version of Google’s tool is called Classic Google Sites and still exists today, though it appears that Google has plans to phase it out starting in 2018.

Once the depreciation is announced there will be a year where operations remain unchanged, followed by 3 months of read-only operation.

Google Sites review
A screen grab from the new Google Sites promotional video.

Visit the new Google Sites

What is Google Classic Sites?

Classic Sites has been around since 2006 when Google purchased an enterprise software called JotSpot. Its previous site builder tool (Google Page Creator) was then moved over to the new platform and rebranded as Classic Sites.

The purpose of this tool is to enable people to build collaborative (“social”) websites or company intranets on their own. So, things like project wikis, project trackers, training documentation, and customer portals are what Classic Sites does best.

Google Sites review
Time-warp: The old Google Sites (called “Classic”) is still available. The company promises migration to the new Google Sites will be available sometime in 2018. As of press, some sites were able to migrate, but not all.

The New Google Sites: Easier to Use

Then in 2016, Google decided to revamp its site builder in order to align it with 1) the rest of Google’s design and functionality, and 2) other site builders’ capabilities. The New Google Sites definitely looks a lot nicer than Classic Sites and is much easier to use. However, it’s severely restricting in terms of what users can actually build with it.

New Sites is currently being worked on as Google engineers hope to re-integrate the features and functionality that were lost between Classic and New. And to help those who have created a website using the Classic version, Google has created a site conversion tool. This enables users to create a new draft of their site on new Sites with all of their content being transferred across. Users can then publish this to a new URL or replace their original URL with this new site.

Previously, you weren’t able to do this which led to a time-consuming process of copying and pasting everything from one site to another.

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So, this is where we currently stand with Google Sites. Two tools. No clear choice as to which is best since both have deficiencies within them. However, for users that want to use a free builder tool and would love the easy integration with Google Drive, Google Sites (over other site builder tools) may still be the right choice.

A Review of Classic Google Sites

Thinking about using the Classic version of Google’s site builder to build a site for your small business? Here is what you need to know about Classic Google Sites:

Domain and Hosting

Hosting of your website with Google is no different than the hosting of your files on Google Drive.

When you set up a website with Classic Sites, you get to select the name of your site and then the URL will automatically generate based on that name. It will look like this:[sitename]

However, if you want to purchase your own domain, you can do so through Google Domains.


Google Sites is free to use, up to a point. You won’t be charged for additional features or support like other site builders, but there is a charge once you hit a designated storage threshold. And you’ll have to pay for your domain if you decide not to use the one assigned to you by Google Sites.

How to Sign Up

If you already have a Google account, there is no sign up needed. Simply go to the Google Sites website and start building a site.

An Outdated Interface

It’s obvious that this site builder was built back in 2006 because the interface is supremely outdated. There’s part of the tool that resembles an older version of Google — very minimal, but still not all that great to look at. And there are other parts of the tool (mainly the WYSIWYG), that look like you’re working out of an older version of Microsoft Word.


In Classic Google Sites, there are two types of design choices users get to make. The first is the theme or design they want to apply to their site.

Currently, there are dozens of themes available to choose from, most of which look old and unattractive. There are some newer ones available, but they’re super simple and nothing more than a bunch of solid-colored banners (basically, the way Google designs its own sites).


Templates are the other type of “design” option users get to choose from. A template isn’t a design so much as a layout for a specific type of site. So users are presented with options like classroom sites, soccer team, travel journal, project wiki, intranet site, contractor site, project tracking, and so on. An entirely pre-built site with design, content, and pages is then populated into the website.

It also appears that other people can create and publish their own templates for anyone to use. But like with themes, these templates are not very pretty to look at.

Ease of Use

Now, the aesthetics of the themes and templates is obviously an issue. No one wants to create a website that looks like it came from the ‘00s. However, if you’re not publishing the site to the web and it’s merely for internal purposes, that might not matter.

Classic Sites is not easy to use if you intend on redesigning or customizing the content. It really is like using an old version of Microsoft Word. There’s no drag-and-drop either, so it will require a lot of trial-and-error on your part to figure out how to create and edit your web pages.


This is one of the areas where Classic outshines New, and I think Google is aware of this and is one of the reasons why they are keeping Classic alive for now, at least.

Although the features of Classic really aren’t suitable for any business website that people want to be published on the web, there is a lot more that can be done with this site builder than the newer version. For instance:

  • Add text boxes
  • Customize text using header formats, stylization, fonts, etc.
  • Add images from Google, a link, or upload
  • Insert a table of contents
  • Update the number of columns in the layout
  • Turn the footer on/off
  • Add a sidebar and place it to the left or right of the content
  • Update colors
  • Integrate additional Google tools like Google+, Groups, and Hangouts

There are also “Gadgets” that are supposed to accomplish similar results as plugins and extensions in other builder tools. However, the gadgets don’t really work well nor do they serve a purpose for the types of sites you can create with it.

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Limited Integration With Google Apps

Because of its simplicity, the Classic site builder doesn’t really integrate too much with other Google Apps, even though you do access it from your Google dashboard. You can integrate with Google tools like Google+, Groups, and Hangouts.

As you can see in the screenshot below, the interface is extremely simple, and not really suitable for building a full business website.

Screen shot of Google Site Classics
The “Classic” version of Google Sites works, but has a dated interface and limited capabilities.


The settings for Classic Sites are more comprehensive than the ones you’ll find in New Sites; however, there are so many different settings that it’s easy to miss the ones you want. User permissions, mobile-friendliness, theme updates, and more can all be done here, but they’re not easy to find.


Sites designed with Classic are not automatically responsive. There is a random setting you have to switch on to enable the site to be viewed on mobile devices.

According to Google, only some users of Classic will be able to transfer their old websites to New Sites.

Alternatively, you can choose to move the content yourself. Classic users tired of the outdated interface who want to get up to speed with New Google Sites can rejoice. Just be careful…

SEO Features

There are no built-in SEO features in Classic Google Sites. For example, you cannot edit meta descriptions or meta tags. Even if there were built-in features, they would likely be outdated as best practices have changed dramatically since the builder was released.

A Review of New Google Sites

So, the classic Google Sites is clearly outdated. What about the new version?

Here is what you need to know about New Google Sites:

Domain and Hosting

This is the same deal as Classic Sites. Plus, remember to select the option to not have search engines show your site when you hit the “Publish” button.

Google Sites review
Google Sites is a quick way to create business presentations, especially since it integrates with Google Sheets and Google Docs.

Pricing: Free

Same as Classic: it’s free unless you pass Google’s free storage threshold.

How Do I Sign Up?

Again, signup is the same as classic. If you’re already on Gmail or Google, then there is no signup process. Just get started.

The Interface is Intuitive and Minimalist

For those of you who like Google’s latest design (known as Material Design), then you’ll love New Google Sites. In addition to just being an all-around better-looking builder tool, it’s highly intuitive.

So if you know your way around other Google interfaces, this one will be a breeze. It even uses many of the same icons to accomplish similar tasks, so the consistency there is a bonus.

Themes: Designed to Offer Limited Options

As of writing this, New Sites only has a small handful of themes available. While they look a whole lot nicer and more modern than the options available from Classic, the themes don’t do a great deal except place a header image and title onto your site.

You can select your own accent color and font (from a very limited amount of options). But really, that’s all you get.

Google Sites review
It’s easy to add Google Drive items, like charts, into the new Google Sites.

Templates: DIY

There are currently no templates available in this site builder. Everything needs to be built from scratch with the exception of the aforementioned home page header image.

The Drag-and-Drop Tool is Easy to Use

In addition to redesigning this new builder tool to match the rest of Google’s new streamlined interface, there is now a drag-and-drop available. This makes the process of creating new content and pages much easier than in the Classic iteration.

It also brings this tool more in line with how other site builders work (which was probably Google’s intention in the first place).

There are Some Issues Though

The one note I want to mention about this is that, while the drag-and-drop is convenient, the results are not great. For example, say you add a YouTube video to the page.

It’s automatically imported as a left-aligned video and is pretty small in size. If you expand the size of the video player, the blurriness of the original (and, yes, it was blurry) only gets worse.

Alignment isn’t something you can easily toggle between left, middle, and right for certain elements, either. Instead, New Sites uses gridlines so you can drag your element into position, which is likely to lead to issues since there’s nothing that tells you when you’ve hit a gridline or how even something sits between them.

It’s not the ideal way to help users build a site piece-by-piece.


While there are few features that can be customized in New Sites, they’re much easier to apply than in Classic, which is a good thing because there are no templates to rely on here.

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Here are some of the features included in New Sites:

  • The Pages menu is where you can create new pages, duplicate them, and create sub-levels in your menu.
  • The Insert menu contains all of the features where you can add text, images, content from a URL, a dividing line, Google documents, YouTube videos, an entire Google calendar, and more.
  • A logo can be added to the top of the website.
  • Navigation can sit in the top-right as a horizontal bar or as a hamburger menu in the top-left.
  • The background image can be customized in the header and a readability layer can be added so that the title text is easier to read.
  • A favicon can be added (that is the little icon you see in the tab of your browser from certain sites. For, it is a teal “D”).

In addition, each new section that’s added to the site can have a unique background styling applied to it. The choices include an image background, solid white, and two different “emphasis” backgrounds with different colors to make them pop.

Learn more about Google Sites

Integration With Google Apps

Even though the New Google Sites still isn’t a professional tool, it does integrate with other apps, including Google Analytics. You can easily import data and content from YouTube, Google Maps, or your Google Drive. This makes it an ideal choice for quick business reports and presentations.

See the right sidebar of the screenshot below.

Google Sites New
The vertical dashboard at right lists integrations with other Google apps.


There isn’t a lot you can do with the Settings in New Sites. One feature you can use is to limit who can see your site by selecting a specific audience.

So, all that control that users had in Classic — regardless of how hard it was to find — isn’t available anymore. Part of that may be because Google found that users didn’t need those settings. Part of it may be because those settings are automated.

Mobile-Friendly Responsive Sites

There is no longer a choice to make your New Site mobile-friendly. Instead, when viewing your site in Preview mode, you can view it from a smartphone, tablet, or desktop view, which indicates that these sites are all automatically responsive now.

One thing to note about New Sites is that it only works if you have the latest Chrome or Firefox browsers. If you’re working out of anything else, you’ll have to remain with Classic until you’re ready to change browsers.

SEO Features: Somewhat Mysterious

There does not appear to be any SEO features in the new Google Sites. Any optimization would need to be done manually, and with no access to coding that could prove difficult. There is, however, some talk that Google ranks sites built with its site builder well regardless of content. Nevertheless, there is no way to predict if that is true or if it will continue.

Again, this isn’t really a good site builder for external sites.

Google New Sites vs. Google Classic Sites

FeatureGoogle New SitesGoogle Classic SitesDomain and HostingFree Google Sites domain or paid customized domain from Google DomainsFree Google Sites domain or paid customized domain from Google DomainsPricingFree (unless you buy a domain or exceed the storage limit)Free (unless you buy a domain or exceed the storage limit)Sign UpOnly a Google account is neededOnly a Google account is neededInterfaceHighly intuitiveVery outdated and restrictiveThemesMinimal selection but far more modernDozens (but simple or outdated)TemplatesNonePre-built sites availableEasy of UseDrag-and-drop feature (but some teething problems)No drag-and-drop Hard to customize contentAutomatically ResponsiveYesNoSEONoneNoneIntegration with Google AppsYesBasic ones, i.e. Google+ and Hangouts, availablePerfect for…?Basic sites and documentsBuilding internal websites that don’t need to stand out from the crowd

Is the Google Sites Site Builder (New or Classic) a Good Choice for My Small Business?

This builder tool is most definitely not ideal for a public website. I really wouldn’t even recommend it for a company website either since it won’t be the best reflection of your company as a whole. Classic’s designs are downright awful and you’re basically stuck having to use its templates built in the ‘00s to serve as the layout. And Google Sites’ new designs and features are too basic to actually build a fully functioning website with.

Frequently Asked Questions About Google Sites

Here are a few common questions about Google Sites, with answers.